SEO is ever evolving and the results depend on a number of factors that form an effective digital marketing strategy. Google SEO is never static. So you need to be creative to achieve your business goals.
Here are the important SEO changes to carry out for quick and big results.
Go Mobile Friendly
As we are living in the mobile era, mobile friendly websites are strongly recommended. Google recommends responsive design that offers a mobile version of your site to audience. A responsive web design gives better ranking positions for mobile driven searches and brings more organic traffic. A more usable website designing for mobile will make your desktop website more functional as well.
Add informative and interesting content
Search engines are fond of content. So it is very essential to add high quality content to attract the readers and search engines. Also, make sure the content you add is unique on the web.
A blog is a great way to add to more relevant content to a website and it works well if you use catchy titles.Remember there are also ways to get user generated content by encouraging user commenting.
Improve Click through Rate
The Click through Rate is the percentage of people who click on your site listing from the search results. Google Webmaster tools gives CTR for each search query your website appeared in search results.
Identify the keywords that have a low CTR, and the pages that rank for those particular keywords. Optimize the titles and descriptions of poorly performing pages to make them more attractive to the visitors.
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